Sales leaders are confronted by a continuing challenge — low sales productivity. In the past year, quota attainment has dropped from 63% to 58%, and it takes too long for new reps to become a productive - 69% of reps take 7+ months to ramp-up (CSO Insights).
According to TDWI Research, only 17% of sales leaders are leveraging a new competitive edge for impacting sales outcomes — talent analytics. Talent analytics are the new way of making talent decisions and professional development decisions; they provide the path from guesswork or subjective-based decisions to decisions based on factual data. Talent analytics create a new edge for sales leaders by:
- Statistically proving what differentiates top-performers
- Pinpointing where to target professional development for the greatest ROI
- Identifying who to hire to reduce ramp-up time
For the sales leader leveraging talent analytics, sales productivity is up 20% - 30%. In this timely webinar hosted through the Sales Management Association, we will explore an advanced, but practical approach for significantly increasing sales productivity. You will learn how to leverage talent analytics to improve the performance of both your existing team, as well as new hires. Join talent analytics experts Dave Christofaro (Director, Sales Talent Optimization) and Trevor Byrd, Ph.D. (Senior Data Scientist) to attain a new edge for your sales organization.