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« Debunking 5 Myths About Virtual Sales Training (A 5 Part Series), part 5 | Main | Debunking 5 Myths About Virtual Sales Training (A 5 Part Series), part 3 »
Thursday
03Dec2009

Debunking 5 Myths About Virtual Sales Training (A 5 Part Series), part 4

Genie = Myth, VILT = Real!Myth #4: Virtual Instructor-Led Training (VILT) will never be as effective as face-to-face instructor-led training (ILT).

Some might argue it is hard to replace the value of face-to-face interaction and traveling to a training location denotes the seriousness of the event. That being said, our VILT courseware is designed to provide two major benefits aside from cost savings:

  1. Spaced-learning… instead of getting a lot of valuable content packed into multiple days, the VILT environment allows for individuals to focus on a topic at a time (e.g. once a week) while dedicating a shorter amount of formal learning time which likely improves retention of concepts learned
  2. The tools within a good web-meeting/training application allow for effective collaboration which improves team work and learning from peers

Another issue with effectiveness has to do with the ability of the facilitator to keep participants engaged when the use of eye-contact is not present (Note: This assumes there is no use of a video camera)
Participant interaction should be the #1 design principle of VILT sessions. A formulaic approach to VILT courseware development should be put into place. This approach encourages early interaction and every few minutes forces the participants to interact (answer questions, take tests, conduct exercises). The way in which participants interact with others is intentionally mixed among interactive functions (chats, annotations, polls, raise hands, etc.).

Additionally, some web-meeting/training technology can alert the facilitator if a participant is multi-tasking (i.e. opens another application on their computer). This will allow the facilitator to tactfully ask the participant a question to reengage them. 

To learn more about Solution Selling® Virtual Instructor-Led Training, please visit: www.spisales.com/Virtual-Instructor-Led-Training.aspx

For a downloadable webcast on the benefits of and introduction to VILT, click here: How to Deliver World Class Sales Training with No Travel Costs.

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