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Entries in buyer behavior (1)

Friday
Nov062009

Solution Selling Cartoon: People Buy Emotional Things for Logical Reasons

DateFriday, November 6, 2009 at 8:00AM

Customers usually buy things based on their emotional response, then justify it with logical reasons…

You can find more tidbits of Solution Selling wisdom like this in the Solution Selling Fieldbook.

 

AuthorJames N. Touchstone, Solution Selling® Product Mgr | Comment2 Comments |
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