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Entries in Sales 2.0 (6)

Monday
Jun282010

Keith Eades comments featured in Selling Power Magazine...

Want to know more about the role of procurement and purchasing managers in the sell cycle? Need to have a better understanding of who the buyers are and how their influence can ‘bend trends’ in the current economy? Confused about titles like “Global Supply-Chain Manager” and “Chief Procurement Officer”?

In a recent article by author Heather Baldwin, “The Rebirth of the Purchasing Manager: How to harness the power of the new (and much more important) purchasing manager” (Selling Power Magazine - May/June 2010 issue - Vol.30 No.3 - pages 50-53), this trend in titles and responsibility structures is examined and scrutinized to the overall conclusion that they not only play a vital and important role in the sales cycle, but to overlook their influence is to potentially lose the deal.

Baldwin’s article sites interviews with key sales leaders including SPI’s own, Keith Eades.  Eades’ take on the importance sellers need to place on procurement is included in the following excerpt(s):

…page 53

Sales Performance International (SPI) CEO Keith Eades states it even more strongly: “It’s almost insane for sales organizations not to make procurement a part of their normal calling cycle or not target this department as people they need to sell to. If you wait until the RFP comes out and that’s the only time you talk to procurement, you’ll lose, statistically, more than 90 percent of the time.”

…page 53

SPI is doing just that. It’s sales force now embraces procurement as a key player in the buying process, connecting with this group early in the buying cycle, treating procurement personnel like business people, and educating them on SPI’s value. The strategy is paying off: SPI recently won a multimillion-dollar opportunity, and CEO Keith Eades credits the salesperson’s work with procurement as a major contributor to the win.

“The role that purchasing team members are playing now is probably broader, deeper, and has more influence than ever before,” says Eades. “Rather than just administering a purchase, they’re answering, ‘Does this solve the business problem? Does it work? Is it right?’ And they’re staying involved longer after the purchase. I would describe them now as more internal consultants to the business functions they’re supporting.”

For the full written article, click here to go to Selling Power Magazine’s website.

To read more on the topic of procurement, buyer-aligned selling and getting to power, look at the following articles:

A Short Chat with a Procurement Manager about RFP’s

A Question of Power

Power Buys From Power

Collaborative Sales Negotiations

Friday
Dec042009

Debunking 5 Myths About Virtual Sales Training (A 5 Part Series), part 5

Unicorns = Myth, VILT = Real!Myth #5: We need video conferencing as part of our virtual training for it to be effective.

I would contend that while it is nice to put a face with the name for participants and the facilitator, streaming video (aside from technical requirements) can be a distraction for learners. They can end up watching the face instead of the content being presented.

Additionally, lack of video provides more flexibility for the facilitator to manage many aspects of the training behind the scenes (e.g. teach notes, pulling up documents, responding to chats, etc.).

While the face of virtual training will evolve, don’t let some of the common myths and misconceptions that exist in the marketplace today hinder you in developing your own learning or engaging in learning with companies such as Sales Performance International.

To learn more about Solution Selling® Virtual Instructor-Led Training, please visit: www.spisales.com/Virtual-Instructor-Led-Training.aspx

For a downloadable webcast on the benefits of and introduction to VILT, click here: How to Deliver World Class Sales Training with No Travel Costs.

Thursday
Dec032009

Debunking 5 Myths About Virtual Sales Training (A 5 Part Series), part 4

Genie = Myth, VILT = Real!Myth #4: Virtual Instructor-Led Training (VILT) will never be as effective as face-to-face instructor-led training (ILT).

Some might argue it is hard to replace the value of face-to-face interaction and traveling to a training location denotes the seriousness of the event. That being said, our VILT courseware is designed to provide two major benefits aside from cost savings:

  1. Spaced-learning… instead of getting a lot of valuable content packed into multiple days, the VILT environment allows for individuals to focus on a topic at a time (e.g. once a week) while dedicating a shorter amount of formal learning time which likely improves retention of concepts learned
  2. The tools within a good web-meeting/training application allow for effective collaboration which improves team work and learning from peers

Another issue with effectiveness has to do with the ability of the facilitator to keep participants engaged when the use of eye-contact is not present (Note: This assumes there is no use of a video camera)
Participant interaction should be the #1 design principle of VILT sessions. A formulaic approach to VILT courseware development should be put into place. This approach encourages early interaction and every few minutes forces the participants to interact (answer questions, take tests, conduct exercises). The way in which participants interact with others is intentionally mixed among interactive functions (chats, annotations, polls, raise hands, etc.).

Additionally, some web-meeting/training technology can alert the facilitator if a participant is multi-tasking (i.e. opens another application on their computer). This will allow the facilitator to tactfully ask the participant a question to reengage them. 

To learn more about Solution Selling® Virtual Instructor-Led Training, please visit: www.spisales.com/Virtual-Instructor-Led-Training.aspx

For a downloadable webcast on the benefits of and introduction to VILT, click here: How to Deliver World Class Sales Training with No Travel Costs.

Wednesday
Dec022009

Debunking 5 Myths About Virtual Sales Training (A 5 Part Series), part 3

Mermaids = Myth, VILT = Real!Myth #3: 1 day of Virtual Instructor-Led Training (VILT) is the same as 1 day of face-to-face Instructor-Led Training (ILT).

On paper, the math works. In reality, it isn’t even close. While participants may be able to absorb and retain 8 hours of content (with proper breaks and interaction) in a 1 day ILT session, do not expect participants to sit for 8 straight hours in a virtual environment.

Our experience has shown that if a session is properly designed and keeps all participants truly engaged and doing work, virtual sessions can last as long as 2 hours. In this case, a 1 day ILT session should be broken up into 4 separate VILT sessions (e.g. 4 days @ 2 hours each… or… 4 weeks with a session each Monday)

To learn more about Solution Selling® Virtual Instructor-Led Training, please visit: www.spisales.com/Virtual-Instructor-Led-Training.aspx

For a downloadable webcast on the benefits of and introduction to VILT, click here: How to Deliver World Class Sales Training with No Travel Costs.

Tuesday
Dec012009

Debunking 5 Myths About Virtual Sales Training (A 5 Part Series), part 2

Griffin = Myth, VILT = Real!Myth #2: We can train hundreds of people in one sitting using web-meeting technology.

If the goal of “training” is simply to impart knowledge, the concept of training hundreds of people in one meeting may be attainable; however, in this case I might suggest the expert simply email the required information as a reading assignment.

With the more common expectation of training, one is applying knowledge learned. In this case, the design of the training session(s) is to have participants apply lessons via team exercises or role plays and debrief the work.

This is where two major design points need to be considered:

  1. Does the web-meeting technology support multiple “breakout” rooms so group team work can occur?
  2. How many learners/teams can effectively participate, be coached and be debriefed?


Our experience has shown that an optimal classroom size is between 12-15 people and that breakout room technology can be a critical design point in training. In the case of WebEx, their breakout room technology is found in their Training Center module (a separate application from that of their traditional Meeting Center application).

To learn more about Solution Selling® Virtual Instructor-Led Training, please visit: www.spisales.com/Virtual-Instructor-Led-Training.aspx

For a downloadable webcast on the benefits of and introduction to VILT, click here: How to Deliver World Class Sales Training with No Travel Costs.