Debunking 5 Myths About Virtual Sales Training (A 5 Part Series), part 5
Friday, December 4, 2009 at 8:00AM
Unicorns = Myth, VILT = Real!Myth #5: We need video conferencing as part of our virtual training for it to be effective.
I would contend that while it is nice to put a face with the name for participants and the facilitator, streaming video (aside from technical requirements) can be a distraction for learners. They can end up watching the face instead of the content being presented.
Additionally, lack of video provides more flexibility for the facilitator to manage many aspects of the training behind the scenes (e.g. teach notes, pulling up documents, responding to chats, etc.).
While the face of virtual training will evolve, don’t let some of the common myths and misconceptions that exist in the marketplace today hinder you in developing your own learning or engaging in learning with companies such as Sales Performance International.
To learn more about Solution Selling® Virtual Instructor-Led Training, please visit: www.spisales.com/Virtual-Instructor-Led-Training.aspx
For a downloadable webcast on the benefits of and introduction to VILT, click here: How to Deliver World Class Sales Training with No Travel Costs.








Keith Eades comments featured in Selling Power Magazine...
In a recent article by author Heather Baldwin, “The Rebirth of the Purchasing Manager: How to harness the power of the new (and much more important) purchasing manager” (Selling Power Magazine - May/June 2010 issue - Vol.30 No.3 - pages 50-53), this trend in titles and responsibility structures is examined and scrutinized to the overall conclusion that they not only play a vital and important role in the sales cycle, but to overlook their influence is to potentially lose the deal.
Baldwin’s article sites interviews with key sales leaders including SPI’s own, Keith Eades. Eades’ take on the importance sellers need to place on procurement is included in the following excerpt(s):
…page 53
Sales Performance International (SPI) CEO Keith Eades states it even more strongly: “It’s almost insane for sales organizations not to make procurement a part of their normal calling cycle or not target this department as people they need to sell to. If you wait until the RFP comes out and that’s the only time you talk to procurement, you’ll lose, statistically, more than 90 percent of the time.”
…page 53
SPI is doing just that. It’s sales force now embraces procurement as a key player in the buying process, connecting with this group early in the buying cycle, treating procurement personnel like business people, and educating them on SPI’s value. The strategy is paying off: SPI recently won a multimillion-dollar opportunity, and CEO Keith Eades credits the salesperson’s work with procurement as a major contributor to the win.
“The role that purchasing team members are playing now is probably broader, deeper, and has more influence than ever before,” says Eades. “Rather than just administering a purchase, they’re answering, ‘Does this solve the business problem? Does it work? Is it right?’ And they’re staying involved longer after the purchase. I would describe them now as more internal consultants to the business functions they’re supporting.”
For the full written article, click here to go to Selling Power Magazine’s website.
To read more on the topic of procurement, buyer-aligned selling and getting to power, look at the following articles:
A Short Chat with a Procurement Manager about RFP’s
A Question of Power
Power Buys From Power
Collaborative Sales Negotiations